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Entertainment Industry Foundation

CharityWatch report issued
December 2017

Top-Rated Charity
CharityWatch Grade
Our independent grade based
on a number of factors.
Program Percentage
Amount spent on programs
relative to overhead.
Cost to Raise $100
Amount spent to raise
$100 of contributions.

Contact Information

Entertainment Industry Foundation
1900 Avenue of the Stars
Suite 1400
Los Angeles, CA 90067-4405

Other Names

Hollywood Unfiltered
Hunger Is
National Colorectal Research Alliance
Stand Up To Cancer (SU2C)
Think It Up

Tax Status


Stated Mission

Harnesses the collective power of the entire entertainment industry to raise awareness and funds for critical health, educational and social issues in order to make a positive impact in our community and throughout the nation.

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Data based on Fiscal Year Ended 12/31/2016

Program Percentage: 82%

The percentage of Entertainment Industry Foundation's cash budget it spends on programs relative to overhead (fundraising, management, and general expenses).


Calculated Total Expenses



Cost to Raise $100: $9

How many dollars Entertainment Industry Foundation spends on fundraising to raise each $100 of contributions.


Calculated Total Contributions


Government Funding

0% to 24%

Percentage of cash revenue
coming from government sources


Financial Documents

Entity Document Type Tax ID
Entertainment Industry Foundation IRS Form 990 95-1644609
Entertainment Industry Foundation Audited Consolidated Financial Statements Multiple
Entity: Entertainment Industry Foundation
Document Type: IRS Form 990
Tax ID: 95-1644609
Entity: Entertainment Industry Foundation
Document Type: Audited Consolidated Financial Statements
Tax ID: Multiple

Governance & Transparency

CharityWatch evaluates certain criteria related to a charity's Governance and Transparency. Donors may want to consider a charity's willingness to be open and transparent with CharityWatch to be a good litmus test for determining its commitment to public accountability.
This charity is Top-Rated
What does it mean to be Top-Rated?
Entertainment Industry Foundation
meets governance benchmarks.
Entertainment Industry Foundation
meets transparency benchmarks.
Provides Financial Information
Audit Accessibility
Governance: Policies
Reports regularly & consistently monitoring & enforcing compliance with a written Conflict of Interest Policy
Reports required, annual disclosure by officers, directors, and key staff of interests that could give rise to conflicts
Reports having a written Whistleblower Policy
Reports having a written Document Retention and Destruction Policy
Governance: Financials
Reports providing copy of tax form to all board members prior to filing it with IRS
Reports that financial statements were audited by an independent accountant
Governance: Board of Directors
Reports at least 5 voting board members
51% or more of voting board members reported as independent
Reports documenting minutes of board and board committee meetings
Privacy Policy
Privacy Policy

  Name Title Compensation
1 Lisa Paulsen President/CEO $500,582
2 Ed Rada COO $401,139
3 Sung-Ah Poblete President/CEO, Stand Up To Cancer $324,030
Name: Lisa Paulsen
Title: President/CEO
Compensation: $500,582
Name: Ed Rada
Title: COO
Compensation: $401,139
Name: Sung-Ah Poblete
Title: President/CEO, Stand Up To Cancer
Compensation: $324,030

CharityWatch Analysts perform an in-depth analysis of charities' audited financial statements and IRS tax filings, and often review other documents such as state filings, annual reports, and fundraising contracts during their evaluations. Below are select notes that CharityWatch believes may be of interest to donors.
According to the Entertainment Industry Foundation consolidated audit of December 31, 2016 (Note 8, Contributed Goods and Services):

"The Foundation conducts Public Awareness and Education campaigns that provide information and education regarding the various initiatives adopted by the Foundation. Information and education are primarily provided by public service announcements ('PSAs'). The PSAs are disseminated in the form of broadcast, print, online and out-of-home advertisements. These products are donated by major television networks and magazine publications."

The Foundation reports receiving donated PSAs in 2016 on which it placed a total value of $251,989,750, with $202,778,429 consisting of broadcast airtime.

The Foundation also reports receiving "donated airline travel" in 2016 on which it placed a value of $522,512.

[Note: CharityWatch generally excludes the value of in-kind (non-cash) donations of goods and services from its calculations of Program % and Cost to Raise $100. More information on how grades are calculated and the treatment of in-kind donations can be found on the Our Process page.]
According to the Entertainment Industry Foundation 2016 tax filing re: Compensation Information (IRS Form 990, Schedule J, Part III):

"Susan Frank received a severance of $10,000 in the 2016 calendar year..." [Susan Frank is reported as "Advisor to COO," with $291,289 in total compensation, including the severance, paid in 2016 (Schedule J, Part II).]

"Additionally, certain individuals [reported as officers, directors, trustees, key employees, and highest compensated employees]...have a severance arrangement as part of their employment agreement which provides for a severance payment under certain circumstances."

"Bonuses are based on a fixed percentage of the employee's annual salary and are awarded based upon the employee meeting a variety of performance metrics. Any deviations are determined by the CEO, COO, and CFO. The only exception is the CEO's bonus, which is determined by the Board of Directors."
According to the Entertainment Industry Foundation consolidated audit of December 31, 2016 (Note 2, Subsequent Events):

"The following new major donor agreements were executed subsequent to December 31, 2016:

* On January 1, 2017, a $500,000 second amendment agreement with a major foundation became effective to continue the Hunger Is program for 2017.
* On February 1, 2017, an additional $3.7 million donor agreement with a major pharmaceutical company was executed.
* On March 5, 2017, a $15 million collaboration agreement was executed with a major foundation to support education.
* On March 22, 2017, a $5.7 million agreement was exucuted [sic] with a law firm to sublease our Los Angeles office commencing on October 1, 2017.
* On May 1, 2017, an additional $3 million donor agreement with a major foundation was executed.
* On May 25, 2017, a $1 million donor agreement with a donor was executed to establish a scholarship award."

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