Building Public Trust
The AFP has a Code of Ethical Principles and Standards of Professional Practice, which AFP members are required to sign annually. The AFP, along with the Association for Healthcare Philanthropy (AHP), Council for Advancement and Support of Education (CASE), and The Giving Institute, also developed “A Donor Bill of Rights.” Adopted in 1993, the Donor Bill of Rights was created “[t]o assure that philanthropy merits the respect and trust of the general public, and that donors and prospective donors can have full confidence in the not-for-profit organizations and causes they are asked to support.” The Donor Bill of Rights and the AFP Code each address donor privacy, including giving donors the opportunity for their names to be deleted from mailing lists (i.e., an opportunity to “opt-out”).
- No Sharing Policy: The organization will not share, sell, or exchange a donor’s information for third party fundraising or marketing purposes.
- Opt-In Policy: The organization will not share, sell, or exchange a donor’s information for third party fundraising or marketing purposes unless the donor explicitly grants permission for the organization to do so.
- Opt-Out Policy: The organization will not share, sell, or exchange a donor’s information for third party fundraising or marketing purposes if a donor opts-out of allowing the organization to do so. An opt-out policy needs to include clear instructions for how donors can opt-out in order to meet the benchmark.